From:
“I don't know what to write...”
To:
“This is the best thing I've ever written!”
One-on-one coaching that helps your student find their stories and write
application essays that admissions officers will remember.
Confidence
Your student discovers they have something interesting to say...and the confidence to say it.
Focus
A personalized plan that fits your student's timeline, goals, and the way they actually work.
Peace of Mind
Expert guidance throughout the process; no more wondering if you're missing something important.
Bespoke College Essay Coaching
Every student has a
unique story to tell
That's why I don't use cookie-cutter packages or one-size-fits-all timelines.
You purchase coaching hours and use them however your student needs—whether that's brainstorming topics, refining their personal statement, polishing supplemental essays, or developing a resume.
Each session is backed by prep work to ensure we make the most of every minute together. And we start with a complimentary consultation to create a plan that fits your student's goals, timeline, and the kind of support that will help them most.


How it works
- ✓Book your complimentary consultation. We’ll discuss your student's goals, application timeline, and create a personalized plan for success.
- ✓Choose your retainer. Choose your coaching hours. Purchase the support you need, which can be used flexibly throughout the application season. You can always add more.
- ✓Get started. We’ll schedule your first session and begin uncovering your student's authentic story.
Why families love this model
This flexible retainer approach gives students the freedom to get exactly the support they need, when they need it most. It ensures every session is purposeful and productive, with time built in for brainstorming, editing, and refining each essay.
Parents appreciate the clarity and peace of mind that comes from knowing their child has expert guidance throughout the entire process, without worrying about running out of sessions or missing key deadlines.
This approach also means your student gets ME—not a team of coaches, not different reviewers for each draft. I work directly with each student from brainstorm to final submission, building the rapport and trust that leads to honest, compelling writing.


Ready to get started?
If you’d like personalized guidance to help your student write essays that admissions officers will remember, let’s begin with a complimentary consultation.

Hi, I'm Lori
For the past couple of decades, I've been that person friends text when they or their kids need writing help.
- ✶“Can you just look at this?”
- ✶“Do you have a few minutes?”
- ✶“I'll pay you, seriously.”
Resumes, cover letters, wedding toasts, landlord complaints, even dissertations—you name it. Writing help has always been my unofficial side hustle.
But college essays? That's where I found the joy.
I kept seeing the same pattern: incredibly smart kids writing incredibly forgettable essays. Not because they weren't talented, but because they were so focused on sounding impressive that they forgot to sound like themselves.
We'd sit down. I'd ask questions. They'd relax and tell me what they were actually thinking. I'd probe for more details. And boom—there was the essay.
After helping lots of students find their stories and get accepted, I made it official. Welcome to Grey's Academy.
My Approach
With over 25 years of writing experience, I work one-on-one with students to help them write essays that sound like them, not like someone they think they should be.
I don't promise admissions outcomes I can't control. Instead, I help students:
- ✶Stop trying to write what they think admissions wants
- ✶Find the story only they can tell
- ✶Write with authenticity and confidence
My small practice means your student gets real attention, not cookie-cutter advice. By the end of our work together, students have essays that stand out and deeper confidence in their own voice.
What students and parents
are saying...
“Lori has a remarkable gift for helping young people uncover the stories that truly define them. Through thoughtful questions, honest feedback, and a lot of patience, she challenged my two teenagers to reflect deeply on their experiences and find the words to tell their own stories.
Some of those conversations explored deeply personal moments, and Lori navigated each one with care, empathy, and respect.
What emerged were essays that felt authentically like them, but more importantly, helped them build a stronger understanding of who they are and how they've grown. I'm incredibly grateful for Lori's guidance and know the confidence and self-awareness they gained from this process will serve them well long after the college applications are submitted.”
“My daughter worked with Lori on her college essays, and it made all the difference. She got into her dream school, NYU, early decision! I truly believe Lori's coaching was key to her success. As a parent, you want every advantage. I'd recommend her without hesitation.”
“When I was applying for my medical residency, Lori helped me shape my personal statement to clearly explain why I was the right fit. I got into my first-choice program, and I'm convinced her coaching was a huge part of that.”
“I needed to write an essay to get into my first-choice dorm at University of Michigan. Lori helped me figure out the right direction and edited my draft. I got in! I don't think I would have without her help.”
“When Lori created a resume for my daughter's college applications, we were blown away. It perfectly connected her coursework with her activities to tell a clear story about what she done and where she wanted to go. We've shown it to friends, and everyone is equally impressed. Lori really understands how to present your child's strengths.”
Let's connect!
If you’re looking for guidance and support through the college essay process, I'm here to help. Send me a message, and let's talk about how we can make your child's writing journey feel more confident and clear.
Let's Begin with a Complimentary Consultation
Every great application starts with a plan. And the best way to begin is with a conversation. Join Lori for a complimentary video consultation to talk through your student’s goals, timeline, and the kind of support that will make the biggest difference.
Schedule your complimentary consultation today!